MUJI is known for its minimalist philosophy and functional, no-frills products. MUJI is short for Mujirushi Ryōhin, meaning “no-brand quality goods,” and their products clearly reflect that. From simple materials to thoughtful details, everything has a level of quality that avoids overt branding while still distinctly feeling like MUJI. What’s interesting is that they have a lot of items that are well-designed and perfect for EDC. This video covers some of the items I picked up during my visit to MUJI over the holidays.