I got this generic watch repair kit from eBay for less than $10 including shipping. Of course you can have it for far more (rip-off prices) from other places (coughlazadacough).
This is a watch bracelet sizing tool for bracelets using split pins or pin and collars. You simply lay your bracelet on the holder, align the pin pusher with the pin to be removed, and carefully turn to push the pin out. Can also be used to push the pin back in.
This is another watch bracelet sizing tool for bracelets using split pins or pin and collars. You simply lay your bracelet on the holder, align the pin punch (3 provided) with the pin to be removed, and gently tap with the hammer. Can also be used to tap the pin back in (using the white plastic head).
Three precision screwdrivers that can be used for bracelets using screw pins.
This is a screw-down case back opening tool.
You align the studs with the cutouts on the case back and turn.
This is a snap-on case back opening tool. You wedge it between the case back and the case middle and pry the case back loose.
These are spring-loaded long-nose pliers.
These are tweezers for holding tiny pins, tiny screws, and other tiny watch parts.
This is a spring bar removal tool. It has two tips.
This is the forked tip of the spring bar removal tool. You wedge this between the lug and the bracelet/strap to compress and release the spring bar. Note the ragged cutout. Poor quality.
This is the pusher tip of the spring bar removal tool. You push this through drilled lugs to compress and release the spring bar. Also for the spring bars on the clasp of the bracelet/strap.
Small screwdrivers. Cute but totally useless.
Overall, you get low-quality stuff that, for the price, is useful enough.