Saw a 2013 Hyundai Santa Fe on the expressway yesterday. It looks great except the pricing sucks. It’s priced at P1,768,000 for the 2WD version and P2,228,000. for the 4WD version. That’s way higher than the quite capable pickup-based SUVs (Mitsubishi Montero Sport, Toyota Fortuner, Ford Everest, and the new Chervrolet Trailblazer) and already heading towards the Mazda CX-9, Ford Explorer, and Honda Pilot territory. Sure there is a void in that price range and there will still be buyers at those prices but I don’t think it will be the same as the levels that propelled Hyundai to great success the past few years. Yeah, I’m bitter.