The 128GB iPad is now available on the Apple Store. And don’t you say “640K 64GB ought to be enough for anybody.” In any case, that’s not what I want to talk about.
Much has been said about the 128GB iPad but what’s interesting is Apple’s pricing. Every additional $100 get you twice as much memory as the previous model.
This pricing applies not just to iPads but also iPhone and iPods. Some would say you pay more for less with Apple products. But if we just look at the pricing between the models, you pay less for more. Is that good pricing strategy? Yes, it is!