The New iPads vs The Old

The Apple event is over. As expected, there were the Mac and Mavericks announcements. But there was no new Apple TV. And the iPad announcement was a bit of a mixed bag. Between the iPad Air and the iPad 4, the changes are the form factor (smaller and lighter) and the A7 processor. Between the iPad mini Retina and the iPad mini, the changes are the Retina display and the A7 processor. Which is not to say they weren’t impressive technical feats. On the contrary. Slimming down the iPad and significantly improving processing power while retaining the top-notch battery life was pretty good. Fitting into the iPad mini a Retina display and significantly improving processing power while retaining the form-factor and top-notch battery life was even better. However they do come at increased prices. It appears Apple doesn’t want to squeeze its margins. That, along with a supply squeeze, may also be the reason why they decided not to throw in Touch ID. Now that was disappointing.